As the days tick by, the sales forecast for Taylor Swift‘s 1989 album continues to grow.
As of Nov. 1, with only one full day left in the album’s debut tracking week, industry forecasters now say 1989 could sell over 1.3 million copies through Nov. 2.
Thus, the album is now aiming to surpass the one-week sales record for an album by a woman, set by the debut of Britney Spears’ Oops! … I Did It Again in 2000, when it arrived with 1.319 million, according to Nielsen SoundScan.
The album’s official debut week sales figure, as tabulated by SoundScan, will be announced on Wednesday, Nov. 5.
1989 is Swift’s fifth studio effort and was released on Oct. 27 through Big Machine Records.
A little over two weeks ago, forecasters pegged the new album to sell 750,000 in its debut frame. Then, about a week ago (Oct. 23), it was upgraded to 800,000. By mid-day Oct. 27, the album’s release day, its projection grew to over 900,000. The next day: 1 million, followed by upgrades to 1.2 million on Oct. 29 and then 1.25 million on Oct. 31.
1989 will be Swift’s third consecutive album to sell more than a million copies in its first week, making her the only act ever to earn three million-selling weeks. (She was already the only woman to do it twice since SoundScan started tracking sales in 1991.)