Taylor Swift seems to be making moves towards reconciliation with independent Black businesswoman Amira Rasool. In an Instagram post from July 24, Rasool pointed out that Taylor’s original Folklore album merch bore a striking resemblance to the logo of her online fashion retail company, The Folklore.
“This morning, it came to my attention that musician #TaylorSwift is selling merchandise to go along with her new album Folklore. She is currently selling merchandise with the words ‘The Folklore’ printed on them. Based on the similarities of the design, I believe the designer of the merch ripped off my company’s logo,” the CEO wrote on Instagram July 24. “I am sharing my story to bring light to the trend of large companies/celebrities copying the work of small, minority-owned business owners. I am not going to let this blatant theft go unchecked.”
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This morning, it came to my attention that musician #TaylorSwift is selling merchandise to go along with her new album ‘Folklore’. She is currently selling merchandise with the words "The Folklore" printed on them. Based on the similarities of the design, I believe the designer of the merch ripped off my company's logo. I am sharing my story to bring light to the trend of large companies/celebrities copying the work of small minority-owned business owners. I am not going to let this blatant theft go unchecked. Please tag @diet_prada and @thefashionlaw under the post and share this on Twitter and IGz #TheRealFolklore #TheFolklore Original logo designed by @cainecasket
You may have already seen Taylor’s cozy cardigans on some of your faves. Although the pop star’s merch used a different font and Asool understands the word folklore is not her intellectual property, she took issue with the placement of the word the on its side, directly up against the f in folklore. “It’s just very hard to believe that [Swift’s team] didn’t come across it,” Rasool said in an interview with InStyle. “Clearly Taylor didn’t find The Folklore and make this sketch,” she added. “But at the end of the day, Taylor is the one who’s profiting off of it. This is her team. So it’s up to her to make it right.”
In a statement on July 28, Taylor’s team responded. “Yesterday, we were made aware of a complaint that the specific use of the word the before folklore album on some of the Folklore album merchandise was of concern. Absolutely no merchandise using the before the words folklore album has been manufactured or sent out,” said the statement, per Good Morning America. “In good faith, we honored her request and immediately notified everyone who had ordered merchandise with the word the preceding folklore album that they will now receive their order with the design change.”
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An update: Thank you for everyone’s support, I have read all of your messages and I truly appreciate them. Taylor Swift’s team took a great first step by removing “the” from all of the merchandise. We are in conversation with her team about the necessary next steps to make this situation right. Special shout out to my lawyers at @fenwickwestllp and my sister @nia_rasoolgroup for the guidance and support.
The cardigan on Taylor’s official site no longer displays the old logo. In a new statement to InStyle, Asool called the move “a great first step.”
“My lawyer, Eric Ball at Fenwick & West, has been in contact with Taylor’s manager, Jay Schaudies, since mid-day yesterday after they received our letter expressing concern over the merchandise on Taylor’s website. Taylor’s team took swift action to have the removed from all merchandise,” she said in the statement. “I commend her team for recognizing the damage it caused to our brand. I recognize that Taylor has been a strong advocate for women protecting their creative rights, so it was good to see her team is on the same page. It was a great first step and we are in conversation right now with Taylor’s team about the next steps to make this situation right.”
This story was originally published by Glamour.