Taylor Swift announced her new album, “1989,” during a Town Hall style webchat hosted by Yahoo YHOO +2.50%.com today. The album is inspired by ’80s pop, she says. It will be the country princess’ first official pop album.
Mirroring the retro sound of the album, the cover features a Polaroid of Swift. “It was an accident, but we thought ‘why not make that the album cover,’ she said.
Pre-sales of the album start today, the record is in stores on Oct. 27.
Swift premiered her video to the first single, “Shake It Off,” which shows the singer attempting to master various schools of dance — modern, ballet, hip hop — but always reverting to her own style, which apparently includes a lot of hip shaking. The song was produced by Max Martin and Shellback.
Her last record, “Red,” hit number 1 on the Billboard 200 chart and sold 1.21 million copies in its first week in the US.
After leaving numerous hints about the event on her Instagram account, Swift last week announced the live stream would happen today on Yahoo.
Watch the video below.
by Stephanie Cohen