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The Latin-model-search reality series sponsored by COVERGIRL® “Miami Beach Models” chose Puerto Rican Ruth Feliciano as it’s first winner.

The Latin-model-search reality series sponsored by COVERGIRL® “Miami Beach Models” chose Puerto Rican Ruth Feliciano as it’s first winner. 1

ruth covergirl

    NuevOn YouTube® launched the last episode of its first season of “Miami Beach Models,” crowning model Ruth Feliciano as the winner of the popular latin-model-search reality series sponsored by COVERGIRL®. Ruth won the grand prize of $10,000 and the opportunity to become a COVERGIRL® digital ambassador to be featured in COVERGIRL® online platforms as one of the Latina voices for the brand.

Ruth Feliciano, actress, model, and Puerto Rican singer, started her artistic career at a very early age. At only three years old, Ruth took part in her first theater play at the “Centro de Bellas Artes de Puerto Rico.” During her teenage years, she began her modeling career by participating in shows, photo shoots as well as television commercials. Once graduated from high school, Ruth started her degree at “Universidad de Puerto Rico” acquiring a Bachelor of Sciences in Communication Studies with a focus on Drama. During her studies she also worked on several audiovisual projects as well as hosting some television projects.

After completing her education, Ruth moved to Miami, FL. pursuing her acting career, with much effort and dedication, she started to open the doors in the Miami showbiz scene, starring in shows such as; Mujeres Atrapadas, Micro Teatro, Locos por Shakespeare (El Mercader de Venecia), Cleopatra, Lorca Vive and Presentadora de día & Perra de Noche, amongst others. Ruth also participated in several Miami based fashion shows, where she currently resides. In 2013 Ruth, faced her latest challenge, participating and winning Miami Beach Models the latin-model-search reality series sponsored by COVERGIRL®

The COVERGIRL brand believes in helping women tap into what’s uniquely special about them and working it with confidence – celebrating a style that only they can carry. Ruth shares this belief and wants to help other Latinas rock their everyday cover moments with confidence. “Not only it’s an amazing feeling to win the competition, but to be the COVERGIRL® digital ambassador, it will not only open many opportunities in my future career, but working with one of the most important companies in the fashion world, will give me the chance to learn from the best, as well as the money, that will help invest towards my future career. It has been a tough competition, where being away from my family and living with strangers became difficult, as well as all the stress that we faced on our challenges, especially during the underwater photo-shoot, since I had never done this kind of work before” Said Ruth when asked about the prize and the experiences lived on the show.

The 12 episodes of “Miami Beach Models” series, subtitled in English aired on NuevOn, the #1 Hispanic original YouTube™ channel created by Luis Balaguer’s Latin WE in partnership with Ben Silverman’s Electus. The reality show featured 10 Latin beauties from different countries, each unique in their own way, with a personal story and an impressive array of talents, yet all with the same mission and only one goal in mind, to become the first Miami Beach Model.

Shot in a beautiful mansion in Miami Beach, “Miami Beach Models,” featured contestants living under the same roof and resulting in drama of 10 fiercely competitive Latinas that captured their best and worst, an experience that changed their lives.

Each episode featured contestants facing incredible challenges that included tutorials on how to use multiple COVERGIRL® products, underwater photo shoots, experiences with animals on the Everglades, challenges on the beach, creative and make up tests and many more, that pushed their skills to the limit where each judge assessed explicitly their performance and decided who stays, who goes and the ultimate winner, Ruth Feliciano.

Miami Beach Models” hosted an exclusive launch party on February 6th, 2013 at the SLS Hotel in Miami Beach, where a select group of media and other attendees had the experience of the first episode, meeting cast members and judges and sample many of the COVERGIRL® products featured in the series, such as:

  • COVERGIRL      Outlast Stay Brilliant Nail Gloss: With 45 trend-inspired, brilliant colors to choose      from, fun and feisty nail looks are endless and can last and stay glossy      for as long as a week with no topcoat required.
  • COVERGIRL      LashBlast Clump Crusher Mascara: COVERGIRL® brings you the LashBlast drama you love,      now with 200% more volume and zero clumps. COVERGIRL LashBlast Clump      Crusher Mascara features an innovative curved brush that lets you load up      the volume without the clumps.

Viewers can subscribe to The NuevOn Channel and view Miami Beach Models at: http://www.youtube.com/nuevon and follow the show on Twitter using #MiamiBeachModels

For additional information or to connect with NuevOn’s social media platforms, please visit:

Twitter: https://twitter.com/#!/gonuevon; Facebook: https://www.facebook.com/GoNuevOn; Google Plus: https://plus.google.com/113637817215415201519. Hashtag: #miamibeachmodels

Visit www.covergirl.com for more information on COVERGIRL’s extensive lineup of products for women of every age. Like CG on www.facebook.com/covergirl, follow the brand at www.twitter.com/covergirl and www.instagram.com /covergirlofficial, watch videos at www.youtube.com/covergirl, and pin with us at www.pinterest.com/covergirlxo.


Nuevon is a Hispanic celebrity-oriented, pop culture channel YouTube™ channel with more than 40 million views and 90 thousand subscribers. NuevOn, created by Latin WE in partnership with Electus, features a variety of entertaining reality, drama and comedy formats that are specifically tailored to young, multi-cultural Latinos, such as: Mi Vida con Toty, Miami Beach Models, Yes You Can With Chabán, Isla Presidencial, La Neta de Los Sexos,Prankiando, Turn It On, El Diario de la Güera amongst many others.

About LatinWE:

Latin World Entertainment (Latin WE) is the premier Hispanic talent management and entertainment marketing firm in the United States. A multi-service company offering a 360° approach that includes public relations, endorsements, promotions, brand integration, production, content development, and licensing. Latin WE represents the biggest stars, opinion makers and trendsetters in the Spanish-speaking entertainment world and leverages that star power to take brands and products directly into the burgeoning Hispanic market. In addition, the firm has successfully marketed over 500 major Hollywood studio films to U.S. Hispanics, promoted top Spanish-language music tours for the largest live entertainment companies in the U.S., and created and produced branded entertainment programs featuring LWE talent for various Fortune 500 companies. For more information, visit www.latinwe.com.


About P&G Beauty & Grooming

P&G Beauty & Grooming products help empowers men and women around the world to look and feel better than they ever thought possible. With 11 billion dollar brands and products available in over 130 countries, P&G’s beauty and grooming products delivered sales of over $38 billion in fiscal year 2010/11, making it one of the world’s largest beauty and grooming companies.  P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including  Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®,  Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun®, Crest®, Oral B®, Always®, Tampax® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®.  Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.



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