Social media video sharing company Tout is teaming up with Jessica Alba, The Honest Company and SELF Magazine to celebrate Mother’s Day. The #momknowsbest campaign will feature a Tout video (15 second video status update shared through Facebook and Twitter) by Jessica Alba with a special Mother’s Day question, “What’s the best advice you received from your mom?”
Fans and SELF readers will have the chance to win a valuable prize package by sending a video reply via Tout to Alba regarding the best advice they ever received from their mom and include the special hashtag #momknowsbest. Fans and readers can reply directly via webcams at www.Tout.com, through Tout’s mobile application, on www.Facebook.com/TheHonestCompany and www.Self.com/health/mothers-day in addition to other promotional sites. Viewers can watch the entire stream of replies on the Tout widget on http://www.self.com and share their favorites to their Facebook, Twitter or Pinterest pages, as well as by email and SMS.
On May 14th, one winner will be selected by The Honest Company and SELF to win $500 worth of The Honest Company product and a Maya Brenner Designs necklace valued at $200, in addition to having their Tout featured on SELF.com. Additionally, for every response a donation will be made to Baby2Baby.
“My mom always told me ‘You can do anything you set your mind to’ and I continue to live by that advice,” states Lucy Danziger, SELF Editor-on-Chief. “At SELF we encourage our readers to strive for their goals and our moms give us the encouragement to guide us along the way. This Mother’s Day is the perfect time to show our appreciation for how much they do for us and how they have helped shape our lives.”
Christopher Gavigan, Chief Product Office of Honest.com stated, “We are so excited to be working with SELF and Tout. We’ve all learned so many important lessons from our mothers and it’s time we shared them with the world. Post your videos, now! Happy Mothers Day.”
Scott Epstein, Chief Marketing Officer of Tout stated, “Mothers are the pillars of our communities and Tout is excited to be working with Self.com to provide a cutting edge platform for families to share meaningful, inspirational and funny stories, memories and advice with the world.”