In celebration of a relatively in-house syndication deal agreed within the Fox family, FX spin-off network FXX have announced that as the new home of syndicated The Simpsons episodes, they will begin their contract with a full 12-day marathon of long-running animated comedy series.
The Fox show, which has now run for 25 seasons and 547 episodes (and still counting on both parts), is set to air what is likely to be a 25 season, 552-episode consecutive marathon on FXX in late August, ahead of the 26th season premiere in September.
Promoting the new syndication deal now in place remaining within Fox’s franchise of networks, FX executive Jon Landgraf has described the potentially 276+-hour block programming block as: “…the longest continuous marathon in the history of television.”
He added at a press event: “We don’t care that other people had them [rights to The Simpsons] first, we spent a lot of money and we’re going to rock them.”
Reportedly having spent spent $750m for the privilege of being the first cable network with such syndication rights for the show (money that seems like it will be useful for accounting purposes more than anything else), will the longest block for the longest animated series get the deal off to the right start with consistently high viewing figures?
If it does pay off, then the other animated comedies within the FX brand such as Archer and Chozen will be happy to welcome The Simpsons since it could in turn raise their profiles, possibly with their unique variations on catchphrases getting better noticed.