WALDEN MEDIA LAUNCHES A UNIQUE MOBILE PLEDGE DRIVE ON BEHALF OF THEIR SEPTEMBER 28th RELEASE “WON’T BACK DOWN”, STARRING VIOLA DAVIS AND MAGGIE GYLLENHAAL
Communities across the country are invited to text YO JURO and their ZIP CODE to 43549/43KIX to submit a mobile pledge in support of the upcoming September 28th release of the film “Won’t Back Down” by Walden Media. In the movie two determined mothers (Maggie Gyllenhaal and Viola Davis), look to transform their children’s failing inner city school. After texting a pledge to 43KIX, participants are invited to visit http://43KIX.com/yojuro from their mobile device to nominate a specific local school to receive a generous monetary and in-kind donation from Walden Media.
There is no charge to text a pledge to 43KIX. Message and data rates from wireless carriers may apply. Participants without a mobile device are encouraged to email their pledge to [email protected].
According to a new 2012 report by BIGinsight, Hispanics (18+) tend to be more digital-savvy and mobile enabled than their Non-Hispanic counterparts. This exciting campaign aims to appeal to this audience on both a marketing and philanthropic angle.
ABOUT WON’T BACK DOWN: In this powerful story – inspired by true events – of parenthood, friendship, hope and courage, Maggie Gyllenhaal and Viola Davis portray determined mothers who will stop at nothing to transform their children’s failing inner city school. Facing a powerful and entrenched bureaucracy and a system mired in traditional thinking, they risk everything to make a difference in the education and future of their children. The film also stars Holly Hunter, Rosie Perez and Oscar Isaac, among others. “Won’t Back Down” will be release in theaters nationwide on September 28th, 2012.
For more information: www.facebook.com/wontbackdown.