Today, ZTE revealed the Axon 7 Mini and announced the latest status of Project CSX, the completely, entirely crowdsourced device.
The Axon 7 Mini is the perfect example of how ZTE is disrupting the U.S. market by delivering high-end phones that cost half as much as its competitors. The phone features the highest-quality audio available in any smartphone today entirely because that’s what consumers said was lacking among today’s flagships phones. With Axon 7 Mini and Project CSX, they are at the forefront of “putting consumers first,” it’s not just rhetoric, it is proven.
As more U.S. carriers reduce subsidies, value is increasingly an important purchase consideration factor. Now more than ever, consumers look to the Axon 7 and now the Axon 7 Mini that compete with Apple or Samsung flagship devices but cost half the price and do not require a contract.
To date, positive media and consumer reviews, localized customer support, and the Axon Passport 2.0 warranty program have helped consumers feel more confident in their decision to purchase the Axon 7 over other unlocked devices.
The Axon 7 Mini and Project CSX show how ZTE develops and delivers phones based on consumer feedback much faster and more cost effectively than competitors – they are truly the ones to watch in the U.S. this year and next.