The fifth season of the modern entertainment and sports cable channel, NBC UNIVERSO’s “Larrymania” delivered its highest non-sports premiere with adults 18-49, since the network launch, according to Nielsen. Starring Larry Hernández, the hit reality series averaged 95,000 adults 18-49, a triple digit growth in the period (+280%), and out-paced the premieres for season four (+23%) and season two (+27%), according to Nielsen. The premiere also averaged 113,000 total viewers last night.
On social media, the show reached a total of 1,900,000 global Facebook users and generated 36,000 actions across Facebook, Twitter and Instagram. For the first time ever, Snapchat videos featuring Larry Hernandez were incorporated throughout the first episode, generating 726,000 views on the platform.
This new season reveals a new, sincere yet candid side of the Regional Mexican star, Larry Hernández as he confronts his fans and the media on-camera for the first time since his incarceration. Family is more important than ever as Larry makes a decision to be “a better man” for his fiancé, Kenia, his kids, and his mother, Manuela. After an eye-opening experience, Larry is more willing than ever to showcase his life to his viewers and share the lessons he’s learned along the way.
For more information, please visit http://www.nbcuniverso.com/shows/larrymania, nbcumv.com and follow @NBCUNIVERSOPR on Twitter. All future episodes of “Larrymania” can be seen on NBC UNIVERSO, Sundays at 9pm/8c.