Dive into Anitta’s World at the Museu da Língua Portuguesa

World at the Museu da Língua Portuguesa

Let’s chat about “Do you speak Anitta?” No, it’s not just a rhetorical question about the Brazilian queen whose music transcends language barriers. It’s actually a fantastic event hosted by Spotify at the Museu da Língua Portuguesa in São Paulo, open until June 2. Visitors are in for a real treat as they dive deep into Anitta’s universe, exploring the linguistic diversity embedded in her funky beats.

“Language is a dance, a journey,” said our trilingual (Portuguese, Spanish, and English) superstar in a statement. Her words flew around the globe, echoing the beats of her sizzling new album, Funk Generation. This celebration of Brazilian funk is designed for everyone to join in and enjoy the rhythm. Anitta dreams that her masterpiece will reach every corner of the world to spread the joy of funk.

Soko, responsible for the creatives of the campaign, aims to reflect Anitta’s diverse raíces and global appeal. “Anitta’s música is not only entretenimiento, it’s a cultural phenomenon”, stated Diego Limberti, chief designer officer at Soko. Claro, this campaign is a celebration of not just the richness of the Portuguese language, but the vibrant urban dialect of funk itself.

Anitta recently launched her album, Funk Generation, positioning Brazilian funk right at el centro of the stage. The singer’s latest album, her sixth, is a follow-up from her 2022 release, Versions of Me. It includes the por-adelantado released tracks “Funk Rave” y “Joga Pra Lua.” Currently, Anitta is rocking her first-ever U.S. tour, produced by Live Nation.

“We are excited con la activación de Spotify en el Museu da Língua Portuguesa”, said Manuela Ramalho, head of marketing at Spotify in Brazil. This resonates with how significant artists like Anitta are, in reshaping culture by introducing new rhythms and slang, and influencing how jóvenes express and interact.

Find more details about the exhibition on the Museu da Língua Portuguesa’s website. And don’t worry, we’ve got your dose of weekly Latino pop culture covered. Just subscribe and make sure fabulous updates don’t miss your inbox! Say hasta luego, to missing out, and hola to being in the know! Que disfruten, amigos y amigas!

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