Scooter Braun, A man with a beard and mustache is smiling in front of a red background with white logos and text. He is wearing a black baseball cap with yellow text, a black jacket, and a pink hoodie. The background includes logos for Sundance, Acura, and Chase Sapphire.

Scooter Braun Retires: A New Chapter as Hybe America CEO

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2 minutes read

Hold on to your sombreros because we’ve got some big news straight from the world of música. Scooter Braun, the mastermind behind some of the biggest names in the biz, is officially hanging up his manager hat after an incredible 23 years!

In a heartfelt , Braun shared that this chapter as a music manager has come to a close. But don’t worry, he’s not disappearing from the spotlight just yet. Braun is shifting his focus to being a dedicated padre and a boss as the CEO and board member of Hybe America, the North American branch of the South Korean entertainment powerhouse, Hybe Corporation.

For those who don’t know, Hybe is the home of the global phenomenon BTS, the talented Jungkook, and a whole lineup of that are taking the world by storm. It’s no wonder Braun wants to dive deeper into this exciting venture!

Looking back on his huge career, Braun started making waves in the industry at the young age of 19. Over the past two decades, he’s been the guiding force behind some of the most of our time, like the fabulous and the one and only Justin Bieber. Talk about a clientele!

While Braun had already been stepping back from the day-to-day management grind over the past couple of years, this announcement makes it official. He’s passing the torch to two fierce mujeres, Allison Kaye and Jen McDaniel, who are more than ready to take SB Projects to new heights. Braun has full confidence that under their , SB Projects will become the most impressive the industry has ever seen. ¡Vamos, chicas!

Of course, we can’t talk about Scooter Braun without mentioning the infamous feud with Taylor Swift. The drama started when Braun’s Ithaca acquired the to Swift’s first six albums back in 2019, causing quite the stir. Swift claimed she was left out of the loop and blocked from buying back her masters, while Braun argued that Swift refused to negotiate and instead stirred up a public frenzy. The saga continued when Braun sold the master recordings to Shamrock Holdings a year and a half later. Now, Discovery+ UK is diving into the juicy details with a two-part docuseries aptly titled “Taylor Swift vs Scooter Braun: Bad Blood.”

As Braun embarks on this new chapter, he’s reflecting on the incredible journey he’s had with each and every client. He knows that many of them are just beginning to taste the they truly deserve, and he’ll be their biggest cheerleader every step of the way.

So, there you have it, mi gente! Scooter Braun, the man behind the music, is ready to embrace new challenges and watch his legacy continue to grow. As he steps into his role as a full-time father and CEO, let’s see what the future holds for this industry titan. ¡Adelante, Scooter!

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Photo of Zay Zay Zay Zay
2 minutes read
Photo of Zay Zay

Zay Zay

¿Qué pasa y como estamos mi gente? I'm Zay Zay, the heart and soul behind ZayZay.com, and your host for "When Zay Zay Met...," a space where pop culture and Latinidad intersect through vibrant conversations with some of the most inspiring figures in the entertainment industry. With a rich background spanning voiceover work, on-air talent, and a deep love for all things entertainment, I've dedicated my career to bringing joy, laughter, and thoughtful reflection to our diverse audience. Let's celebrate our culture, dive into engaging discussions, and, most importantly, connect through the stories that move us.

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