‘Hitman’ Bang, the Powerhouse Behind BTS, on His Expanding Music Empire, HYBE, and His Shift into Gaming
¡Hola, amigos! Let's chat about el fantástico Bang Si-Hyuk, the visionary maestro behind HYBE Corp. Previously known as Big Hit Entertainment, this powerhouse was reinvented thanks to the global sensation of BTS, transforming not just the company, but the whole K-pop landscape!
Before BTS made our hearts dance, Bang Si-Hyuk, affectionately called “Hitman” Bang, was crafting hits for Korea’s top idols. After some time at one of Korea’s big entertainment companies, Bang launched his own label in 2005. While Big Hit Entertainment had its ups and downs, BTS’s debut marked the start of something grande.
The company, now HYBE Corp., has gone way beyond música. Under the leadership of Bang, HYBE has embraced the digital era, delving into webtoons, AI audio technology, and much more. “Chairman Bang continuously redefines the K-pop and broader entertainment scenes,” says HYBE CEO Jiwon Park. “He’s inspired us to create diversified fan experiences through his understanding of the industry.” ¡Qué inspirador!
Gracias to BTS and their passionate fanbase, HYBE has seen global success. Bang credits the bond between BTS and their fans for breaking language barriers and connecting on a deeper level by addressing issues like loneliness and empowerment.
It’s not just música; HYBE artists have debuted across multiple platforms, thanks to the unique multi-label structure Bang implemented. “This independence allows our artists to truly shine,” says Bang. BTS themselves have made history, speaking at the United Nations and advocating for youth empowerment, climate action, and health initiatives. Y no para ahí, they even addressed anti-Asian hate at the White House.
Bang’s commitment isn’t just to música but also to cultural diversity. “With America’s rich diversity, supporting arts from all cultures is crucial,” he shares, a belief that's earned him this year’s Gold House’s Gold Legend Award. “This award represents the collective efforts dedicated to promoting diversity,” he adds, reflecting his humble perspective.
Despite HYBE’s domination in the K-pop scene, Bang is aware of the fleeting nature of success. “K-pop still makes up a small part of the global music market,” he notes. This reality drives HYBE’s strategic acquisitions, including American companies like Ithaca Holdings and partnerships that broaden their global influence.
HYBE has also embraced technology, launching Weverse, an app connecting fans and idols, and Weverse Shop for exclusive merch. These moves reflect a paradigm shift towards a fan-centric model. “We focus on the needs of fans, revolutionizing how artists, labels, and fans interact,” explains Weverse CEO Joon Choi.
Beyond music, HYBE is venturing into gaming with its subsidiary HYBE IM, creating engaging games like “BTS Island: In the Seom.” As HYBE explores new horizons, Bang remains deeply involved, finding time to produce music for artists like Tomorrow X Together and LE SSERAFIM.
Chairman Bang remains hopeful and focused, forever thinking about the future of HYBE and its impact on the global stage. His leadership continues to inspire and transform, making HYBE a name synonymous with innovation in the entertainment sector. ¡Vamos, HYBE! ¡El futuro es brillante!
