Leila Cobo Honored with Ícono Máximo Award in Medellín

Honored with Ícono Máximo

We’ve got some exciting news straight from the heart of the Latin scene. Leila Cobo, Billboard’s Chief Content Officer for Latin/Español, is about to receive a major honor that will make your corazón sing with pride!

Picture this: Medellín, Colombia, June 20, 2023. The Ícono & Ícono Influencer Awards are in full swing, and guess who’s stealing the show? None other than Billboard’s Leila Cobo! She’ll be walking away with the prestigious Ícono Máximo Award, a recognition of her outstanding contributions and impeccable career in the Latin music industry.

Now, let’s take a moment to appreciate just how of a this is. Leila, a Colombian herself, is being celebrated in her home country for her tireless work in shining a spotlight on Latin music. It’s like a homecoming fiesta, and we’re all invited!

But wait, there’s more! Leila isn’t just showing up to accept her award and call it a night. Oh no, she’s diving right into the action. The day before the ceremony, she’ll be sharing her wisdom at the music conference, dropping knowledge bombs left and right.

So, who exactly is this Leila Cobo? Let’s break it down. Born in the salsa-loving city of Cali, Colombia, Leila is a true renaissance mujer. She’s got degrees in journalism from Universidad Javeriana de Bogotá and piano performance from the Manhattan School of Music. And if that wasn’t enough, she went ahead and earned a master’s in communication from the prestigious Annenberg School at the University of Southern California. Talk about an overachiever!

Throughout her impressive media career, both in the U.S. and around the globe, Leila has become the go-to expert on all things Latin music. She’s an extraordinaire, penning novels, biographies, and music books that will blow your mind. Have you checked out “Decoding ‘Despacito’: An Oral History of Latin Music”? It’s a must-read, trust us.

But Leila’s impact goes beyond the written word. At Billboard, she’s been a force to be reckoned with, making sure Latin music gets the recognition it deserves across all platforms. And let’s not forget about the annual Latin Music Conference in Miami – that’s Leila’s baby, and it’s kind of a big deal in the industry.

Leila has interviewed some of the biggest names in Latin music. We’re talking , Bad Bunny, Daddy Yankee, Karol G, Pitbull, , Marc Anthony, Juanes, Maná, and even the late, great . Can you imagine the stories she has to tell?

So, as we gear up to celebrate Leila Cobo’s incredible achievements, let’s raise a glass (or a cafecito) to this Colombiana who’s making us all proud. She’s not just an ; she’s a trailblazer, a storyteller, and a true champion of Latin music. ¡Felicidades, Leila! You deserve every bit of this recognition and more.

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Zay Zay

¿Qué pasa y como estamos mi gente? I'm Zay Zay, the heart and soul behind ZayZay.com, and your host for "When Zay Zay Met...," a space where pop culture and Latinidad intersect through vibrant conversations with some of the most inspiring figures in the entertainment industry. With a rich background spanning voiceover work, on-air talent, and a deep love for all things entertainment, I've dedicated my career to bringing joy, laughter, and thoughtful reflection to our diverse audience. Let's celebrate our culture, dive into engaging discussions, and, most importantly, connect through the stories that move us.

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